Establish Awareness
- TV & Video
- Radio & Audio
- Out of Home
- PR
Goals:
Set Montana apart, stay true to our identity, and have longevity.
Dispersion of [visitors, dollars spent,bookings] across [seasons, regions, towns < 2,500 people]. Specific to Central, Missouri River Country and Southeast Montana regions.
Increase familiarity in order to ultimately drive dispersed conversion.