That's How You Montana Campaign Playbook
State Parks, Recreation Areas + Waterways
Inspiration
Messaging
OOH
Video :15 + :30
Radio/Audio
PR
Print
Familiarity
Display
Lifestyle
Familiarity
Display
Inspiration
Messaging
OOH
Video :15
Radio/Audio
PR
Wildlife
Inspiration
Messaging
OOH
Radio/Audio
PR
Scenic Drives
Inspiration
Messaging
OOH
Radio/Audio
PR
Familiarity
Display
Action
Dinosaurs
Familiarity
Display
Inspiration
Messaging
OOH
Video :30
Radio/Audio
PR
Night Skies
Familiarity
Display
Inspiration
Messaging
OOH
Video :15
Radio/Audio
PR
Video :15 + :30
WHAT DOES SUCCESS LOOK LIKE?
Reach, Organic Traffic Lift (DMA)
Reach, Video Completes (Cost per)
Video Completes, Creative Picked
WHERE WILL IT BE SEEN?
Discovery+
ESPN
HBO Max
Hulu
Hulu
HYTD
MLB Network
Peacock
YouTube